The KPIs (Key Performance Indicators) you should track for marketing will depend on your business goals and objectives. However, here are some KPIs that are most commonly tracked:
Website Traffic: This KPI measures the number of visitors to your website and the sources of that traffic. This can help you understand which channels drive the most traffic to your site.
Conversion Rate: This KPI measures the percentage of website visitors who complete a desired action, such as filling out a form, purchasing, or downloading a resource.
Customer Acquisition Cost (CAC): This KPI measures the cost of acquiring a new customer, which includes all marketing and sales expenses.
Return on Investment (ROI): This KPI measures the revenue generated from your marketing efforts compared to the cost of those efforts.
Social Media Engagement: This KPI measures the number of likes, shares, comments, and other interactions on your social media posts. This can help you understand the level of engagement with your audience.
Email Marketing Metrics: This KPI measures your email campaigns' open rate, click-through rate, and conversion rate.
Brand Awareness: This KPI measures your brand's level of recognition and awareness in the market. Here at Designed by Insight, we calculate the right KPIs that align with your business goals and objectives. For more information, please get in touch with us at tanya@designedbyinsight.co.uk.
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