Is Google Analytics 4 better than Universal Analytics?

Whether GA4 is better than UA depends on your specific needs and goals. Here are some factors to consider:

1. Data collection and tracking: GA4 uses a new event-based data model that allows for more flexible and customisable tracking compared to the pageview-based model used in UA. GA4 can provide more detailed insights into user behaviour but may require more setup and configuration.

2. Reporting and analysis: GA4 offers new and improved reporting capabilities, including machine learning-powered insights and the ability to track cross-device and cross-platform interactions. However, some reports and features available in UA still need to be available in GA4.

3. Integration with other Google products: GA4 is designed to work more seamlessly with other Google products, such as Google Ads and Google Tag Manager, compared to UA.

4. Learning curve: Because GA4 is a newer product, there may be a steeper learning curve than UA, which has a more established user community and documentation.

Are you willing to invest time in learning the setup of GA4 and its new features? At Designed by Insight, we offer the following:

• Onsite training

• Google Analytics audits

• Strategy recommendations.

For more information don't hesitate to get in touch with us at sam@designedbyinsight.co.uk