What is Omnichannel Analytics?
Omnichannel analytics is a data analysis approach that provides a comprehensive and integrated view of customer interactions across...
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sjstaton
Apr 4, 20231 min read
Is Google Analytics 4 better than Universal Analytics?
Whether GA4 is better than UA depends on your specific needs and goals. Here are some factors to consider: Data collection and tracking:...
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sjstaton
Mar 28, 20231 min read
What KPI should I track for marketing?
The KPIs (Key Performance Indicators) you should track for marketing will depend on your business goals and objectives. However, here are...
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sjstaton
Mar 26, 20231 min read
Why Should I have a data strategy?
Having a data strategy can provide several benefits to your organisation, such as: Clear goals and direction: A data strategy can help...
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